About Search Engine Marketing (SEM)
Search Engine Marketing is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven Return on Investment (ROI).

We provide cutting-edge and cost effective consulting services in the following Search Engine Optimization (SEO) & Marketing methods.

• Search Engine Optimization (SEO) : It is the process of improving the volume and quality of traffic to a website from search engines such as Google, Yahoo, MSN via "Natural" (or "Organic") search results. Usually, the earlier a site is presented in the search results or the higher it "ranks", the more searchers will visit that site. SEO can also target industry-specific to promote a company in that industry.
• Pay Per Click (PPC) : This is an advertising model used on search engines, advertising networks, and content websites, where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, or views a page with relevant content, the advertiser's ad may be shown. These ads are called a "Sponsored link" or "Sponsored ads" and appear next to, and sometimes, above the natural or organic results on search engine results pages, or anywhere a Webmaster chooses on a content page. There may not be any changes for showing the ad in the sponsored links but if the user clicks and lands on the customer website, the search engine charges per each click thru.
• Paid Inclusion : This is a search engine marketing service where the search engine company or web directory charges fees related to inclusion of websites in their search index.

Our Expertise
Software Technology Group (“STG”) has been providing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services to their customers through its large pool of well-experienced and highly skilled professionals in the USA and India by implementing one or more Search Engine Marketing methods to promote the websites/webportals and to increase the Internet users’ traffic to the websites.

STG is an ISO 9001:2000 company, which follows processes/stipulated guidelines throughout the lifecycle of a project with the necessary documentation, training to execute and deliver the work on time. We combine domain knowledge, process skills and a technology heritage to offer our clients high quality, ‘no-surprises’ Search Engine Optimization (SEO). For more information on STG's Search Engine Optimization (SEO) and Marketing services, please contact us at seo@stgus.com